Own research
Category research
The 2025 white paper Turning Stigma into Strategy, based on in depth interviews with 63 entrepreneurs. Figures from it are labeled as Wellness Marketing Reports research.
Methodology
How the recommendations on this site are formed
Recommendations on this site come from Wellness Marketing Reports' interviews with 63 founders, its own client results and published industry benchmarks, each labeled by source.
Last updated: November 2026
How does Wellness Marketing Reports decide what to recommend?
It starts from research, then checks against revenue. The business interviewed 63 leaders in sexual wellness and women's health to learn which strategies work and which drain budgets, applies those findings for clients, and reports each channel against revenue using a post purchase survey plus Shopify data, with wholesale removed from email.
The three kinds of evidence used
Own reported figures
Client results
Case study numbers are the business's own reported results for its clients. They are not an independent study or audit, and results vary by brand.
Third party
Published benchmarks
Industry figures are credited and linked to their publishers, such as Klaviyo and Digital Applied.
What this site will not do
It will not present the business's own figures as independent research, invent testimonials or ratings, or describe other providers' weaknesses. Comparisons judge every option on the same stated criteria. Where Wellness Marketing Reports appears first, it is because it publishes the site, and the page says so.
Fictional worked examples from third party sources, such as the attribution math on the attribution page, are labeled as fictional. Pages show the month they were last updated, and dates change only when the content does.
See the comparison of Klaviyo options for these rules applied, or return to the guide on wellness email marketing.
Common questions
What is Uncensored Inbox?
Uncensored Inbox is a website about Klaviyo email and SMS for FemTech, sexual health and other censored wellness categories. It is published by Wellness Marketing Reports to explain its email approach, its attribution methods and its case studies in one place. Its recommendations come from the business’s own research and client work, not an independent review.
More in the FAQ: What is Uncensored Inbox?How do you attribute revenue to email and SMS?
Wellness Marketing Reports attributes channel revenue using a post purchase survey plus Shopify data, and removes wholesale from email numbers. The survey captures what the buyer says influenced them, while Shopify confirms the order. Combining both gives a more honest view than relying on any single platform’s attribution window alone.
More in the FAQ: How do you attribute revenue to email and SMS?Why remove wholesale revenue from email reporting?
Wholesale orders are large and irregular, so they can make email look far stronger or weaker than it really is. Removing them leaves direct to consumer orders that email actually influenced. In the Wellness Marketing Reports email case study, orders rose versus the prior year with wholesale removed, so the comparison reflects real shopper behavior.
More in the FAQ: Why remove wholesale revenue from email reporting?Is a wellness specialist better than a generalist Klaviyo agency?
A specialist fits best when censorship shapes your messaging, approvals and channel mix. Wellness Marketing Reports bases its approach on interviews with 63 founders in sexual wellness and women’s health. A generalist agency can fit well when your products face no ad restrictions and you mainly need retail promotions and design capacity.
More in the FAQ: Is a wellness specialist better than a generalist Klaviyo agency?How can we get the Turning Stigma into Strategy white paper?
The 2025 white paper, Turning Stigma into Strategy: Marketing Lessons from 63 Entrepreneurs in Sexual Wellness and Women’s Health, can be requested by email. Write to abigail@wellnessmarketingreports.com with your name, company and work email, and ask for a copy of the report.
More in the FAQ: How can we get the Turning Stigma into Strategy white paper?Want your email program to earn its keep?
Tell us your brand, store URL and email platform. We will reply with the questions that matter for your category.