Uncensored InboxBefore and after
These case studies show what changed when Wellness Marketing Reports took over email and outreach for sexual health and women's health brands.
Last updated: November 2026
In one Wellness Marketing Reports case, a brand that had already worked with three other email agencies saw its abandonment recovery rate move from 2.3% to 12.2% in two months, 266% above the Klaviyo industry average of 3.33% for abandoned cart flows. These are the business's own reported figures, and results vary by brand.
Before: the brand had worked with multiple email agencies, and its abandonment recovery rate sat at 2.3%.
What changed: new abandoned cart and checkout series were built, and 41 campaigns were sent over the engagement, with wholesale removed from reported orders.
After: within three months, the business reported these results.
2.3% to 12.2%
Abandonment recovery rate, in two months.
266% above the 3.33% Klaviyo industry average cited
127% above
Average open rate versus an industry average of 21%.
Across 41 campaigns, weighted by recipients
Up
Email driven orders versus the prior year.
Wholesale removed
Up
Abandonment recovery revenue versus the prior flows.
First two months of the new series
Before: year over year revenue growth had stalled to 28.3% in the year from March 2024 to February 2025.
What changed: from February 2025, Wellness Marketing Reports ran targeted outreach to doctors and clinics, podcast placements and Klaviyo newsletters and flows. Outreach turned cold leads into interested doctors, booked sales calls, new affiliates and clinics interested in direct sales.
After: in the first full year of the partnership, year over year growth reached 63.4%, a 2.24x acceleration from the previous year. Revenue in that final year came from wholesale, Klaviyo newsletters, Klaviyo flows, doctor recommendations and podcasts, attributed with a post purchase survey plus Shopify data.
| Period | YOY revenue growth | Context |
|---|---|---|
| March 2024 to February 2025 | +28.3% | Growth stalled before the partnership |
| March 2025 to February 2026 | +63.4% | First full year of the partnership |
B2B outreach
Wellness Marketing Reports connected a women's health professional services company with other women's health brands. Within two months that produced positive replies, booked introductory meetings and multiple five figure contracts signed, with revenue booked inside the same window.
Podcasts
Positive replies from hosts and a first interview arrived in the first week. By month 14 the placements had compounded into completed interviews and sales the post purchase survey credited to podcasts. Email welcome flows give those listeners somewhere to go.
Learn how these numbers are measured on the email attribution page, or return to the guide on wellness email marketing for FemTech and sexual health.
One Wellness Marketing Reports client had already worked with three email agencies. In three months, the business reported abandonment recovery rising from 2.3% to 12.2%, more email driven orders than the prior year with wholesale removed, and opens well above average across 41 campaigns. Results vary by brand and account condition.
More in the FAQ: We have tried email agencies before. Why would this be different?Wellness Marketing Reports benchmarks abandoned cart flows against a Klaviyo industry average of 3.33%. In its three month email case study, the abandonment recovery rate moved from 2.3% to 12.2% within two months, which the business reports as 266% above that average. Your own rate depends on traffic quality, price point and offer.
More in the FAQ: What is a good abandoned cart recovery rate?Open rates vary by list quality and are affected by privacy features that inflate opens, so treat them as a rough signal. Wellness Marketing Reports reports an average open rate 127% above an industry average of 21% across 41 campaigns, weighted by recipients, for one client. Clicks, orders and revenue are better measures of success.
More in the FAQ: What open rate should a wellness brand expect?Flow changes can show up within weeks. In one Wellness Marketing Reports case, the abandonment recovery rate rose from 2.3% to 12.2% in two months after new abandoned cart and checkout series launched. Larger shifts, such as year over year revenue growth, are measured over a full year, like the 63.4% figure in the device case study.
More in the FAQ: How quickly can email results improve?A focused overhaul can show meaningful results in about three months. In the Wellness Marketing Reports email case study, the three month overhaul covered new abandoned cart and checkout series and 41 campaigns, with abandonment recovery improving within the first two months. Timelines depend on account condition and approval speed.
More in the FAQ: How long does a Klaviyo overhaul take?Yes. For a patented sexual health device brand, Wellness Marketing Reports reported year over year revenue growth that rose from 28.3% to 63.4% in the first full year of partnership, with Klaviyo newsletters and flows among the revenue channels shown. Email lets these brands speak plainly to people who chose to hear from them.
More in the FAQ: Does email marketing work for sexual health and SexTech brands?Tell us your brand, store URL and email platform. We will reply with the questions that matter for your category.
Published by Wellness Marketing Reports